Tuesday 8 February 2011

4: Who would be the audience for your media product?

Mine is a film about a serial killer and serial killer films are big business with big, and generally quite young, adult audiences (although some of the films in this linked list may be more accurately defined as horror); in this list from Mojo the most recent film is ‘Saw 3D’ in 2010. But with more recent thriller films like ‘Inception’ (sci fi thriller), ‘Shutter Island’, ‘Unstoppable’ (action thriller), ‘The American (assassin thriller), 'State of Play' and the long running James Bond franchise, thrillers have been topping box office receipts here and in the US for the last year.  


Thrillers are generally said to have a 25-plus male audience (and horror a 17-25 male audience) but with films like ‘The Lovely Bones’ (supernatural thriller) and currently ‘Roommate’ in America, thrillers can appeal to a female audience too. Black Swan (psychological thriller) has recently had the biggest box office for Fox.  The thriller Inception was fourth on the list of highest UK box office list for 2010 – only after three big budget family films which have the bigger capacity to draw audiences, demographically, Toy Story 3, Harry Potter and the Deathly Hallows and Alice in Wonderland

Certification for a film is to protect the audience, like not showing gruesome horror to 6 year old children. The BBFC is a non-government funded company who certify not only films but games and downloadable things on the internet. I believe my thriller would be certified as a '12A' because of the content, as you can see below. When you see the tools being taken out of the rucksack later on in the opening, it gives the audience the idea that there could be violence or a bit of horror, with some short sequences of psychological or physical threat.  I also decided that later on in the film, in order to keep the narrative realistic, the police officers would be likely to use some strong language when they are trying to discover who the murderer is.



I got feedback for both rough cuts, which confirms the appeal to an older audience.




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